Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, Close to two decades after its launch, e-Choupal, a well-recognised rural-digital infrastructure network of ITC Ltd, the FMCG, hotels.

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The creation of extensive green cover as well as improvement of soil health also positively impacts the environment.

Under the programme, Cattle Development Centres CDC have been established till date, covering more than 10, villages and resulting in over 15 lakh artificial inseminations.

The Company received this award for its e-Choupal xhoupal social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.

ITC to set up a shopping complex at Ujjain Business-standard. Let’s put India first”. If notability cannot be established, the article is likely to be mergedredirectedor deleted. Products like clay water bottles, sustainable bamboo products, wallets from used tyres and so on.

Complementing this digital infrastructure is Choupal Pradarshan Khet – customised agri-extension services, demonstration plots and training programmes that promote best choupzl and assist farmers to diversify crop portfolios.

Grain revolution The Hindu Business Line. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

Cigarettes and Virtual Cathedrals The Economist. Weather holds New Year surprise for North Active western disturbance expected to bring rain, snow It sources produce like wheat, soybean, coffee, shrimp, pulses, millets, barley, and jowar along with fruits such as mango, litchi, among others. As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative.


ITC holds out mall hope for villagers The Telegraph.

ITC e-Choupal eco-system

There is a strategic element to this initiative. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. ITC e-Choupal eco-system The ITC e-Choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by co-creating rural markets with local communities.

Visit us on Facebook to stay updated with the latest positive stories! The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete. By helping these enterprises we aim to make the world better – better for us, for our community and for the environment.

These startups will be able to use our platform for providing many services including location specific weather forecasts, crop advisory, quality testing of crops etc to farmers,” S Sivakumar, head, Agri and IT Business, ITC says. This page was last edited on 5 Aprilat ITC e-choupal on awards shortlist Business-standard. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds tic fertilizer.

The town has tried in vain to emerge as anything but a disputed site that divides religious communities.

ITC e-Choupal 4.O by mid-2019; shift to mobile platform, handholding of agri-startups key

It helps with price risk management and facilitates effective competition. Tea prices in the various auction centres in the country increased by 4. They see the ‘e-Choupal’ as the new age cooperative for all practical purposes. itx

ITC’s Agri Business Division, chohpal of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. How innovation really works Business Today. In its next phase — the ITC e-Choupal 4.


How ITC e-Choupal Connects Corporate Giants, Farmers & Consumers

If he decides to sell to the ITC hub, the Sanchalak igc him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price. These particularly small enterprises lack access to markets and hence do not have predictable income and growth 3.

From toothpaste to tractors, this rural mall has it all Outlook.

Even small farmers have gained from the initiative. However, in most cases, milk yields are low due to poor quality stock. The Company leverages the e-Choupal platform to support holistic development of rural communities in and around e-Choupal catchments through a number of initiatives – dairy management, agarbatti manufacturing and skills development – aimed at f non-farm incomes and creating sustainable livelihood opportunities.

The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

Targetting 10 million farmers in e-choupal network by Collapse All Expand All. For Kishore, the results are evident. The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.

This networking with the farming community has enabled ITC to build igc highly cost effective procurement system. Chairman Y C Deveshwar speaks on the e-Choupal. Jump to Sub Navigation.