In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is. John Howkins is a leading writer and strategist on the creative economy. His first book The Creative Economy: How People Make Money from Ideas has become. THE CREATIVE ECONOMY. John Howkins · The Creative Economy · Books · Services · China · Media · Contact. Home page. Homepage-text-2 homepage

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Would you like to tell us about a lower price? Britain makes more ceeative from music than from its car industry.

Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at. Read more Read less. Kindle Cloud Reader Read instantly in your browser.

Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. The Simple Economics of Artificial Intelligence. The Rise of the Creative Ecinomy Harnessing Our Digital Future. John Howkins worked in TV, film and digital media for many years, including 10 years with Time Warner, and five years as Executive Director of the International Institute of Communications, before turning to creativity and innovation.

His book, The Creative Economy, was the first to map this new path of personal development and new way of thf. In he also co-authored an illustrated children’s book with year-old Zhao Li, teh available only in Chinese.

Product details File Size: June 27, Sold by: Share your thoughts with other customers. Write a customer howkihs. Showing of 7 reviews. Top Reviews Most recent Top Reviews.

There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified Purchase. John Hawkins writes on the same topic as Richard Florida’s “Creative Class” and he has the advantage to provide clear numbers and a precise methodology. Florida only asserts figures that cannot be verified The creative class has become truly global, numbering between one-third to nearly one-half of the workforce in the advanced nations In other publications, he provides even more optimistic figures, but never quotes his sources nor does he provide a methodology.


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John Hawkins provides data sector by sector with an explanation of the trends at work in each of them. It describes the 15 industries where creativity is the most important raw resource and the most valuable economic product.

The criterion of a creative product is a good or service that results from creativity and has economic value. The criterion of a transaction is that an exchange takes place with an economic value. All creative products qualify for one of the uowkins forms of intellectual property patents, copyrights, designs and trade marks even if some accrue more value as a physical object as do art and fashion.

John Hawkins destroys the borders between art and science in order to track innovation, creation, novelty. He truly brings something refreshing into the dominant economical cerative. Listen to his way of “analysing the results of a US census: According to Americans for the Arts, there were 2.

There were 30 per cent more writers and 50 per cent more musicians compared with Consumer expenditure on admissions to the performing arts increased at an average of 8 per cent a year jon the s. On the supply side, the American Patent Office issuedpatents for inventions, 13, for designs and for plants, a total with re-issues of It also registeredtrademarks. Overall, I see this book as a documentary treatment, aimed at a general readership.


Creative Economy – John Howkins – Google Books

Some of that material could perhaps have been jettisoned in favour of a more selective and microscopic focus on fewer industries. Conversely, Howkin’s great strength is his journalistic clarity and ability to sustain interest throughout the book without the usual impediment of overt citation disease plaguing other more pretentious and scholarly treatments. This book is ideal reading material for politicians, schoolteachers and captains of industry alike, in helping us to see the industrial world in a different way.

In doing this, Howkins must stand equal to other leading popular theorists like Richard Florida, and Charles Landry. For anyone who is involved in commercial and artistic processes which require IP protection and obviously this becomes an obligation for those hoping to make a living from such activities this book provides an essential wake-up call.

John Howkins

As Howkins sums it all up howins his final page: But if we understand and manage this new creative economy, individuals will profit and society will be rewarded. Guidance for the new world of intellectual property, mental inventions and rearrangements, yowkins. One person found this helpful. It is a reference book for anyone who want’s to know about etrepreneurship.


Authoritative and interesting – comprehensive overview of the topic. Not a economg on ‘how to be creative’ though – an overview of the industries, players, and issues. The subject was a headline seeking, but the contents are not something new.

What he wrote was something we all know and no real academic theory or thinking was there. Twenty years ago Peter Drucker, well known management thinker and my teacher at Claremont Graduate School taught a class, Innovation and Entrepreneurship.

The Creative Economy > John Howkins

After this class he wrote a book on that subject. What we discussed at the class was idea and money and management. Today’s book, the Creative Economy talks about what we talked about twenty years ago. The Creative Economy is a fancy word to attract attention and the content is an old idea. Just like people are talking about Cloud econojy today. It is nothing more than outsoursing of services. Sure the book was written not by a scholar or a management practitioner, but by a reporter. The book’s content was very shallow and no real philosophy behind it.

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